Research
After discussing the parameters and objectives of the project, I take some time to research my client’s competitors and design trends. This is the most important step in creating a relevant and impactful design.
Rapid Ideation
After researching competitors, design trends, and discussing the parameters and objectives of the project, I quickly jot down design ideas for the client ( I aim for a total of five to twelve, depending on time constraints). I choose the best three ideations and present those to my client, who, then chooses the one that captures their vision the most.
Developmental/ Computer Rough
After the client has chosen the design that they want to proceed with, I quickly get to work on developing the design further and playing with the layout of the overall design.
Final Design
Once the design has hierarchal order and balance, I finalize details and play with color palettes that best fit the branding for the client. Once I am satisfied with look, I present the design to the client, for their approval.